PROJECT OF AROMA - VERTHANDI​

DESIGNED IN 2011

PROJECT OF AROMA - LOGO & STORE SPACE

This time I had the honor to cooperate with Rech 18 to come up with a new product series of Verthandi. The goal was to re-image and re-shape its brand and come up with an combine image with commercial, and this start of with the logo design. Rech 18 main commercial is with aromatic product, which aim is to bring the natural aroma into our daily life.

PROJECT OF AROMA - SKETCH

On designing the logo I used a natural tone and totem as a basic foundation, and then condense the structure with time and nature to perform a moment of beauty. Within a commercial space I rethought the definition of smell to humans and how each smell could trigger a part of one’s memory. Due to this I hope through trial product stage, the product could trigger each client’s personal and special memories. I used elements from a white display space such like the one found in art gallery, museum, to better construct an interactive space between smell and people.

PROJECT OF AROMA - CONCEPT

Verthandi is a goddess that is in charge of time in which I used as my image to develop a cohesive work of combining a concept of "aroma nature time" with aromatic products, hence a lot of elements is extracted from; aroma, plantation, and fragrance historical background to finalise the overall  concept structure.

PROJECT OF AROMA - MODEL & PROCESS

Using sample model to understand the possibility of shadow  and the spatial relation to give the host an overall picture, and through this come up with other possibilities.



Working with technician and crafting from concept and model to form a interaction spatial still retaining the display function. Due to this I used the gallery image to construct this project main frame.

PROJECT OF AROMA - VERTHANDI

A smell is a story. Through the frame of the gallery spatial the user may relax itself in the pure white frame and enjoy the products, at the same time the user can project the sense onto the frame which in turn is a smell belonging to themselves.

PROJECT OF AROMA - VERTHANDI VIDEO

Click the HD

 © 2015 by AMMO LIAO DESIGN